People are our greatest resource.  While this may be so for all organizations, within Hallmark, it rings particularly true.  We take pride in treating each other with respect, dignity and honesty.  We believe in developing our people to the fullest and realizing their potential within the organization.

Of course, having an excellent benefits & compensation programme helps, but at the end of the day, it's the intangibles that count.  The fact that you're entrusted to get the job done without someone looking over your shoulder; that you’re regarded as an individual and not another faceless employee - all these simple things exemplify why Hallmark is becoming the employer of choice in the industry.

Keeping in step with Hallmark’s approach to its people is its utmost regard to workplace safety.  There is a centralized function within the organization that looks after all safety related field or workplace issues.

In addition, Hallmark participates in the WCS’s 'Partners in Injury Reduction Program”, as well as the Alberta Motor Association’s “Partners in Mission Possible – A Safety Driving Awareness Program”.

To this end, the “Alberta Partnership in Health and Safety Programmes” awarded Hallmark a Certificate of Recognition for developing and implementing a workplace health and safety management system.  Hallmark has been a recipient in both 2003 and 2004 of the Best Safety Performer Award, and also has in place a disability / claims management programme.

“It’s not about money,” says past President & CEO Brian Crookes.  “I would hate having to tell the family of someone who had been injured that it could have been prevented but wasn’t. We take workplace safety very seriously.”